One way you can get people to pay attention to you and find you trustworthy is by showing them that you’re actually trustworthy. It’s by making them see you’re like them.

• admit that you screw things up too. Your days get screwed up and it sucks.

• share a personal flaw if you can. You steal into the fridge at night when your wife is sleeping and eat a ton of ice-cream that your doctor has told you not to.

• apologise for a mistake in your utterance. It could be that you argued blindly without checking facts or that you stood on the altar and prophesied (because you believed God spoke to you as a special prophet) that Donald Trump would win, but Joe Biden did.

• tell a story of a very big failure. Personally, the failure should be ages ago. Or whichever. Your choice.

• speak about a current fear that you’re struggling to overcome. It could be fear of flying or falling in love or speaking on stage or investing your monies.

Let the human in your emerge.